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Freeserve: The Pioneer in Free ISPs in Europe |
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"Most subscription-free ISPs, including Freeserve, offer little to differentiate themselves and provide little or no barriers to exit for subscribers. As long as users can switch accounts so easily, free-ISPs leave themselves vulnerable to churn." - Nick Gibson, Durlacher in 1999.1 "They're (Freeserve) doing a good job in a still brutally tough competitive environment. They have a much more valuable franchise than people believe with their number one position in the UK. That shouldn't be underestimated." - Peter Bradshaw, Analyst, Merrill Lynch in 2000.2 Freeserve's Free FallIn December 2000, Freeserve, the pioneer among free Internet Service Providers (ISP) in Europe, was taken over by Wanadoo, France's leading media and online services company. Hence, a stronger management, coupled with better technology, telecommunications, marketing skills and expertise, saw Freeserve emerge as one of the largest players in the European ISP industry by 2003. Freeserve pioneered an era of free Internet access, which became the rage all over the UK. The Dixons Group (Dixons)3 launched Freeserve during the dotcom boom in 1998.
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1] Business: The company file Freeserve: Time to sell? news.bbc.co.uk, July 26, 1999. |
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